Sunday, May 6, 2007

How to Attract Customers Instead Of Chasing Them!

Are you tired of buying worthless leads and cold calling them just to hear a bell ringing NO? Are you tired of chasing your warm market, just to discover they are not being warm to you any longer? In fact , maybe you have discovered that you are on your way to ruin a good relationship because they didn’t manage to make money on your money making machine. Maybe you have worked hard on your sales skills and managed to earn some of your friends hard earned money and recruited them in your downline just to find out that they are not sales persons?

Sounds too familiar?

Now it is your time to turn the tables and learn how to attract people to you - answering the calls of people who have contacted you because of the attraction you have on them. This is because of how you have positioned yourself as an authority in their field of interest, in their field of business, as a leader of men. How can you accomplish this? By giving and not selling. Give generously of something I hope you have lots of: your expertise, something people can benefit greatly from.

"How can I earn money by just giving and not selling?", you might ask? I admit it might sound a bit backwards in comparison what you have been taught, but it is the best way. People hate being sold to, but they love to buy. When people are buying, they have the notion that it is their idea. When people are sold to, they feel like being chased, and nobody likes that.

If you have an offline store you can sell truckloads of an in-demand product you have advertised, but when the customer is gone, you have to advertise all over again to get him go through you door once more. When you advertise through the Internet it should not be your product, but your expertise. Why is that? Because if you give something of interest, something valuable to them, something they will benefit from, they will start to trust you. In order for you to give them the information they want, they will have to provide you with the contact information you need to be able to send it to them. And now the education of you customers can start. Now you can teach them how to be successful! There is no business like the MLM business because you can be so greatly
involved in other people's successes: Their success is your success.

"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!" -

Perry Marshall.

Can you see what I'm saying? When people have read the well written information about how easy it is to make a hole (information you have given to your customer for free, by the way), when the need of making that hole comes, they also know who can provide them with the wonderful drill that can make that beautiful hole. That will be YOU! And if those who have bought the drill want to provide drills to others, you have now educated them in how to do it. Maybe you payed a very small fee to advertise something you wanted to GIVE to them, but you certainly didn't pay for the leads. This is a truly beautiful concept!

To your success!

Rune Simonsen, a hard working Internet marketer who is also working a teacher I love to teach. I'm married to the most beautiful woman in the world, and we have 5 great kids together.

Having worked in the MLM industry for some time, I grew weary, and it was not until I stumbled upon a book written by Mike Dillard, a former waiter, I started asking questions like: "Tired of chasing your warm market, buying expensive, but worthless leads and cold calling them?"

Thought so... Stop chasing people and let them chase you. Go and enroll for your free 10 days Magnetic Bootcamp.


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